We’ll do a deep-dive into your marketing as it stands right now, to spot where your opportuities lie. This includes:

External touchpoint review

Analysis of internal metrics

Resources and skills audit

Inefficient efforts to stop

Setup of marketing funnel

You might have a feel of who your target audience is. To get the best results from your marketing, you need to know. This month we’ll work on:

Definition of target audience

Pain points, hooks and triggers

Product market fit analysis

Key selling points

Points of differentiation

Now you know who you’re speaking to, we’ll work out the things we need to tell the and the right words to use. This month involves:

Brand direction

Visual brand identity

Key messages

Proof points and validation

Touchpoints update

The foundations are laid. Now let’s look at how to get your refreshed brand into the world and getting some attention. This includes:

Selection of tactics

Creation of marketing mechanism

Selection of KPIs

Time and resource allocation

Activation

This is when we start to develop sustainable processes that work around your time (and financial) budget. We’ll look at:

Opportunity filtering

Demand analysis

Project management templates

Maximising automation

Self reporting

An optimised marketing machine relies on data to show what’s working. We’ll work with you to set up some of the key tools we use to prove ROI to our own clients, including:

Data dashboard introduction

Data dashboard setup

Goal setting

Using insights to create action plans

Rapid testing and experiments