Viva La Booth
VMD COURSE
How do you create growth through marketing, without investing in marketing? Jen shows us why the answer is investing in yourself.
The business
Viva La Booth owner Jennifer Yules took a punt on her luxury photo booths. After seeing a concept model, she fell in love with unique pairing of cool, retro design and top-of-the-range equipment. She bought the first one ever manufactured.
That punt’s paid off. Viva La Booth has grown to a fleet of five booths for hire and a team of eight employees to take care of them while they’re out at weddings, graduations, birthdays and more.
The Challenge
Jennifer’s managed every aspect of Viva La Booth since day one, which means she’s consistently time-poor.
At the beginning of 2024, she had reached a point where she felt the business was stagnant. She needed new ideas for marketing and achieving further growth but had no idea - and no time - to seek them out.
“I’d never measured which marketing was working the best for me, so I didn’t know the best way to reach more people.”
The Solution
We met Jennifer at a workshop we held at the Mowbury in Sheffield, in partnership with our long-time collaborators 93ft.
She was drawn to the Virtual Marketing Director programme (VMD) because she could see how the marketing processes we talked about could be applied to her business. And she was confident that she’d be able to apply them herself, with the right guidance.
Because each module of the VMD focuses on teaching one part of the traditional ‘marketing’ set up, Jennifer’s been able to deconstruct her business and view it from a new perspective.
This bird’s-eye view has given her the information she needs to see the effectiveness of her actions and which marketing element results in sales.
“It’s been a revelation. I can clearly see the gaps and now understand how to fix them. It’s enabled me to set a clear path for my future marketing.”
The outcome
We’ll let Jennifer speak for herself here…
“I thoroughly look forward to each meeting and am enthused by the discussions we have. It’s like having a marketing professional on my team.
James’ input has meant I’ve been able to take the journey myself but have that guidance along the way. I’m relieved that I now know the best place to spend my marketing budget.”
