Kokopelli. Marketing that works seriously hard for your business

MARKETING strategy THAT WORKS SERIOUSLY HARD FOR YOUR BUSINESS

The virtual marketing directors

It’s time to put a stop to marketing waste and build something that actually delivers.

Using hard facts about your business’ position in the marketplace, we’ll help you to create, implement and maintain a marketing strategy that enables you to overcome your growth blockers and gives you the support to navigate to success.

OUR WORK

WHat’s a Virtual Marketing Director?

A marketing director is responsible for creating growth in your business. Unlike traditional marketing directors, a Virtual Marketing Director gives you this strategic talent on tap, without the eye-watering overheads that come with hiring someone full time.

tailored support

With one-to-one consultation time built into your monthly costs, we’re on hand to answer questions, update on progress and help you understand how to achieve sustainable marketing-driven growth.

Processes and templates

We’ve developed our marketing processes over decades in the industry. We apply these to your unique set-up, to make the process of getting from A-B quick and more cost effective.

Measurable outcomes

Everything we do is about results. So we’ll track these from month-to-month and give you access to the tools required to see for yourself how your marketing machine is performing.

Our custom-built marketing processes

Our experience of working in agencies, in-house and directly with clients has helped us to evolve our philosophies and develop a data-driven model of marketing. We use a library of processes to move your business from where you are now to where you want to be.

We’ll do a deep-dive into your marketing as it stands right now, to spot where your opportuities lie. This includes:
External touchpoint review
Analysis of internal metrics
Resources and skills audit
Inefficient efforts to stop
Setup of marketing funnel
You might have a feel of who your target audience is. To get the best results from your marketing, you need to know:
Definition of target audience
Pain points, hooks and triggers
Product market fit analysis
Key selling points
Points of differentiation
Now you know who you’re speaking to, we’ll work out the things we need to tell the and the right words to use. This involves:
Brand direction
Visual brand identity
Key messages
Proof points and validation
Touchpoints update
This is how your brand gets into the world and gets attention. This includes:
Selection of tactics
Creation of marketing mechanism
Selection of KPIs
Time and resource allocation
Activation
This is when we develop sustainable processes that work around your time (and financial) budget. We’ll look at:
Opportunity filtering
Demand analysis
Project management templates
Maximising automation
Self reporting
An optimised marketing machine relies on data to show what’s working. We’ll set up some of the key tools we use to prove ROI to our own clients, including:
Data dashboard introduction
Data dashboard setup
Goal setting
Using insights to create action plans
Rapid testing and experiments

Book a call

Meet your marketing directors

Kokopelli was founded in 2017 by James and Becs, two marketing professionals who bonded over their mutual agreement that ‘marketing’ was in need of a rebrand.

They’d experienced the industry from every angle. Creating campaigns that surpassed all expectations. Managing teams and spending seven-figure budgets. Feeling the pain of being burnt by expensive suppliers who turned out to be full of hot air.

All this developed in them the desire to deliver marketing that actually works. Marketing with a soul. Which is why we don’t blindly sell a standard set of services regardless of what your business actually needs.

PPC, SEO, PR, social media or any of the other marketing tactics we could name might come into it. But only if we know why we’re using them and can measure the outcomes.

We recommend the right tactics at the right time, to take you directly from where you are today to where you want to be. At the lowest possible cost and shortest possible timescale.

Vive la révolution.