Snowflake
MARKETING STRATEGY
B2B COMMUNICATIONS
When footfall for their popular London boutiques ground to a halt during the pandemic, Snowflake’s future could have been thrown into uncertainty. Instead, 2020 provided founder Asad Khan with the time he needed to invest in Snowflake’s future.
The challenge
Snowflake is an established name in the London dessert scene, offering luxury (and multi-award winning) gelato across London, in Manchester and from a pink Fiat 500 in Bicester Village. But the long-term plan was to go international, through franchising. As a family-run business, Snowflake had no franchise experience to lean on.
So we were starting from scratch.
1
International franchise launched
2
In advanced planning stages
2
In the pipeline
The solution
Our first stop was to create pitch-winning packs that showcased the Snowflake brand to prospective franchise partners, tailorable to each territory being targeted. This was of course about showing the incredible potential of the brand.
But we also needed to reassure these potential partners that we’d be on hand to help them market Snowflake locally, giving it every chance of success. Brand standard documents, marketing processes, content packs and many Zoom calls later, we had a winning solution.
The outcome
The first international Snowflake franchise was opened in The Mall of Arabia, Jeddah, KSA, in May 2021. The new boutique is hugely popular and acts as the flagship for the brand’s international franchise programme. It’s already helped secure new franchisees in two new territories (as of Summer 2021).
